# ARITRA SANYAL - Digital Marketing & Data Analytics Professional
Source: https://hello.cv/aritrasanyal
Kolkata

## About
Results-oriented PGDM student with a strong foundation in Digital Marketing and Data Analytics, evidenced by driving significant improvements in organic traffic (150%) and brand recall (30%). Proven ability to leverage advanced data analysis techniques, including SQL and Power BI, to deliver strategic insights and enhance operational efficiency. Eager to apply adaptable skills in a dynamic role focusing on data-driven marketing and business growth.

## Work
### SEO & Digital Marketing Intern | COURSECONNECT
https://
Applied advanced data analysis and competitive intelligence to enhance digital marketing strategies and drive operational efficiency for CourseConnect.
- Conducted comprehensive market research and competitive analysis to identify key trends and growth opportunities, leveraging advanced data analysis techniques and Microsoft Excel.
- Analyzed business performance metrics to provide strategic insights and data-driven recommendations, significantly improving decision-making processes.
- Collaborated with cross-functional teams to implement data-backed strategies, enhancing operational efficiency and achieving a 20% improvement in targeted outcomes.

## Volunteer
### Lead Organizer | Community Engagement Initiative
https://
Spearheaded a city-wide community engagement initiative, overseeing a team of 20 volunteers to organize impactful events.
- Organized three successful blood drives, increasing donor participation by 40% and raising public awareness, demonstrating strong leadership and strategic planning.
- Directed the planning and execution of interactive workshops and panel discussions, attracting over 200 students and professionals, achieving a 30% increase in participant satisfaction ratings through effective event management.

## Education
### Jain University | PGDM
8.66 CGPA | https://
### Techno India Saltlake | Business Management
8.66 CGPA | https://
### Aditya Academy Senior Secondary | Humanities
71.33% | https://
### Aditya Academy | General
64.6% | https://

## Skills
### Data Analysis & Business Intelligence
- SQL
- Microsoft Office
- Power BI
- Tableau
- Data Analysis
### Digital Marketing
- SEO
- Digital Marketing
- Google Analytics
- Google Ads
- SEMRUSH
- Google Search Console
- HubSpot
### Marketing Strategy
- Market Research
- Competitive Analysis
- Content Strategy
- Brand Messaging
- Digital Campaigns
### Leadership & Project Management
- Team Leadership
- Strategic Planning
- Stakeholder Management
- Event Management
- Cross-functional Collaboration

## Projects
### Content Development & Brand Messaging Optimization
https://
Led efforts to optimize website content and brand messaging through strategic content development and digital campaigns.

## Source
Read this profile on Hello.cv: https://hello.cv/aritrasanyal
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