ARITRA SANYAL

Digital Marketing & Data Analytics Professional

Kolkata, IN.

About

Results-oriented PGDM student with a strong foundation in Digital Marketing and Data Analytics, evidenced by driving significant improvements in organic traffic (150%) and brand recall (30%). Proven ability to leverage advanced data analysis techniques, including SQL and Power BI, to deliver strategic insights and enhance operational efficiency. Eager to apply adaptable skills in a dynamic role focusing on data-driven marketing and business growth.

Work

COURSECONNECT

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SEO & Digital Marketing Intern

Bangalore, Karnataka, India

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Summary

Applied advanced data analysis and competitive intelligence to enhance digital marketing strategies and drive operational efficiency for CourseConnect.

Highlights

Conducted comprehensive market research and competitive analysis to identify key trends and growth opportunities, leveraging advanced data analysis techniques and Microsoft Excel.

Analyzed business performance metrics to provide strategic insights and data-driven recommendations, significantly improving decision-making processes.

Collaborated with cross-functional teams to implement data-backed strategies, enhancing operational efficiency and achieving a 20% improvement in targeted outcomes.

Volunteer

Lead Organizer

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Community Engagement Initiative

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Spearheaded a city-wide community engagement initiative, overseeing a team of 20 volunteers to organize impactful events.

Highlights

Organized three successful blood drives, increasing donor participation by 40% and raising public awareness, demonstrating strong leadership and strategic planning.

Directed the planning and execution of interactive workshops and panel discussions, attracting over 200 students and professionals, achieving a 30% increase in participant satisfaction ratings through effective event management.

Education

Jain University

Bangalore, Karnataka, India
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Post Graduate Diploma in Management PGDM Grade: 8.66 CGPA

Techno India Saltlake

Kolkata, West Bengal, India
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Bachelor of Business Administration (BBA) Business Management Grade: 8.66 CGPA

Aditya Academy Senior Secondary

Kolkata, West Bengal, India
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Class 12 (CBSE) Humanities Grade: 71.33%

Aditya Academy

Kolkata, West Bengal, India
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Class 10 (CBSE) General Grade: 64.6%

Skills

Data Analysis & Business Intelligence

SQL, Microsoft Office, Power BI, Tableau, Data Analysis.

Digital Marketing

SEO, Digital Marketing, Google Analytics, Google Ads, SEMRUSH, Google Search Console, HubSpot.

Marketing Strategy

Market Research, Competitive Analysis, Content Strategy, Brand Messaging, Digital Campaigns.

Leadership & Project Management

Team Leadership, Strategic Planning, Stakeholder Management, Event Management, Cross-functional Collaboration.

Projects

Content Development & Brand Messaging Optimization

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Summary

Led efforts to optimize website content and brand messaging through strategic content development and digital campaigns.