ARITRA SANYAL
Digital Marketing & Data Analytics Professional
Kolkata, IN.About
Results-oriented PGDM student with a strong foundation in Digital Marketing and Data Analytics, evidenced by driving significant improvements in organic traffic (150%) and brand recall (30%). Proven ability to leverage advanced data analysis techniques, including SQL and Power BI, to deliver strategic insights and enhance operational efficiency. Eager to apply adaptable skills in a dynamic role focusing on data-driven marketing and business growth.
Work
Bangalore, Karnataka, India
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Summary
Applied advanced data analysis and competitive intelligence to enhance digital marketing strategies and drive operational efficiency for CourseConnect.
Highlights
Conducted comprehensive market research and competitive analysis to identify key trends and growth opportunities, leveraging advanced data analysis techniques and Microsoft Excel.
Analyzed business performance metrics to provide strategic insights and data-driven recommendations, significantly improving decision-making processes.
Collaborated with cross-functional teams to implement data-backed strategies, enhancing operational efficiency and achieving a 20% improvement in targeted outcomes.
Volunteer
Community Engagement Initiative
|Lead Organizer
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Summary
Spearheaded a city-wide community engagement initiative, overseeing a team of 20 volunteers to organize impactful events.
Highlights
Organized three successful blood drives, increasing donor participation by 40% and raising public awareness, demonstrating strong leadership and strategic planning.
Directed the planning and execution of interactive workshops and panel discussions, attracting over 200 students and professionals, achieving a 30% increase in participant satisfaction ratings through effective event management.
Education
Skills
Data Analysis & Business Intelligence
SQL, Microsoft Office, Power BI, Tableau, Data Analysis.
Digital Marketing
SEO, Digital Marketing, Google Analytics, Google Ads, SEMRUSH, Google Search Console, HubSpot.
Marketing Strategy
Market Research, Competitive Analysis, Content Strategy, Brand Messaging, Digital Campaigns.
Leadership & Project Management
Team Leadership, Strategic Planning, Stakeholder Management, Event Management, Cross-functional Collaboration.